About me
I combine persuasive copywriting with GEO, so that people and AI systems understand what you stand for and which problems you solve.
My name is Tobias Michael Kurz. I have always been fascinated by the question of why people trust each other and how language creates that trust. Today that question leads straight into a new field: AI visibility.
As a copywriter and GEO specialist I start every project by listening. Only once I have really understood your offer, your people and your language do copy and structures emerge that fit you and that both people and AI systems recognise as a suitable answer.
My path
My background is not a straight marketing career. That is exactly the point. Three fields shape the way I work.
I spent years with human behaviour, among other things with Buddhist psychology. Good communication never manipulates, it creates clarity. Clarity in turn creates trust, the basis of every recommendation, from people as much as from AI.
Through training in direct marketing and daily practice I shape messages so that they are understood immediately and lead to the next step. With clarity, structure and good arguments, rather than pressure.
The logic behind search engines and AI models fascinates me as much as the psychology behind it. With an SEO certification and daily GEO practice I make sure your content is found and quoted when someone asks an AI for advice.
Bringing these three worlds together is rare. The value you get from me comes exactly from that combination.
What defines me
This is how I see myself. Underneath you find what clients wrote about it in their reviews, translated from German.
I listen closely before I write. Your offer, your language, your people: only once I have understood that do texts emerge that truly fit you.
«What makes Tobi stand out is how attentive he is. He really listens …»Maila Marchetta, art therapist, CreAare
I work with you personally, not through a team that does not know you. What I promise, I keep. If I cannot deliver something, I say so openly.
«He was always there for us and answered our questions very promptly.»Christine von G., Lebensraum Interlaken GmbH
I think of visibility as a system, not as single texts: website, content, GEO signals and automation that work together for you.
«Technically absolutely top and up to date, projects are in the best hands with him.»Aikion KI A., review on ProvenExpert
Verified quality
Certifications and training that stand for reliable standards.
SEO certification
SISTRIX
Buddhist psychology
Training
Direct marketing
Training, Copywriting MBA
«With his attentive, committed manner he grasped the heart of what we wanted.»
Marc-René Paravicini
Managing Director, SwissBioColostrum AG · translated from German
FAQ
Directly with Tobias Michael Kurz. There is no team in between and no intern writing your copy. You speak, plan and work with the person who also delivers.
An unusual mix: persuasive copywriting, GEO and SEO optimisation and a foundation in Buddhist psychology, backed by four certifications (TÜV Rheinland, SEO, direct marketing and Buddhist psychology). That mix lets me translate complex offers so that people and algorithms both understand them.
Mainly coaches, consultants, academies and smaller consulting firms in the German-speaking market. People whose business rests on trust, expertise and referrals.
Deliberately few. Clean structured data, consistent content and well considered copy need attention. Better a few projects done properly than many done halfway.
Marketing copy I write in German, because that is where my craft is strongest. Calls, documents and reporting work in English. For English copy I work with people I trust and stay responsible for structure, strategy and AI visibility.
A first conversation without obligation says more than any page about me.
