For coaches and consultants · Switzerland
You are good at what you do. The question is whether Google and ChatGPT understand that as well and pass your name on.
More and more people no longer look for a coach or a consultant through Google alone. They ask an AI first: «who can help me with my topic in Switzerland?»
The AI then names two or three providers. Either you are among them, or the decision is made without you. Whether you are named depends on how clear your offer is and how well Google and AI systems can classify you.
That is exactly what I work on. I combine persuasive copywriting, which convinces people, with GEO, which makes you visible in AI answers.
Who I am here for
I work with coaches, consultants and consulting firms who believe in their work and want the right people to find them. Often these are freelancers and small teams who are strong in their field and feel they are talking to a wall when it comes to being seen.
If you want to position yourself calmly, without market shouting, you are in the right place. International companies based in Switzerland are welcome too: calls and documents work in English.
Where I help
Everything serves the same goal: that you are found, understood and recommended, by people as much as by AI systems.
Clear, convincing website copy with a clean structure and structured data, so your site lands with people and with AI systems. Website optimisation
Ongoing optimisation for Google and for AI answers from ChatGPT and Perplexity. GEO and SEO support
E-mail sequences that turn visitors into clients over time. E-mail newsletter
Focused formats that strengthen your visibility and send signals to search and AI. Social media
What to look for when choosing
FAQ
Instead of a large agency you get a specialist at Copywriting Kurz who works exclusively with coaches, consultants and consulting firms. The focus is persuasive copywriting and GEO, so that your texts convince people and are recognised by AI systems such as ChatGPT as a suitable recommendation.
That is my focus. I make sure Google and AI systems understand what you stand for, so that they recommend you when a fitting question comes up. That includes clear, quotable content, clean structured data and a coherent picture across all the sources an AI checks.
The AI visibility audit costs CHF 590 (EUR 650) and is credited when we work together. A website optimisation starts at CHF 4'200 (EUR 4'500), ongoing GEO and SEO support at CHF 780 (EUR 850) per month. All amounts are final prices. I invoice in Swiss francs or in euros.
Switzerland is home, and I work with coaches and consultants across the whole German-speaking market. For visibility in AI answers distance barely matters, because the work happens online.
Yes. Calls, documents and reporting can all be in English, which works well for international companies based in Switzerland. Marketing copy in German is written by me, English copy I handle together with people I trust.
With the free AI visibility check. In a few minutes it shows whether and how ChatGPT, Perplexity and Google already recommend you and where your biggest gaps are. Everything else builds on that.
One clear first step
The free AI visibility check shows you in a few minutes what an AI finds on your website.