Be the answer when someone asks an AI

The AI visibility audit costs CHF 590 (EUR 650) and is credited when we work together afterwards. A website optimisation starts at CHF 4'200 (EUR 4'500), ongoing GEO and SEO support at CHF 780 (EUR 850) per month. The newsletter package is CHF 2'100 (EUR 2'250), social media support starts at CHF 1'100 (EUR 1'200) per month. All amounts are final prices. I invoice in Swiss francs or in euros.

First changes usually show after four to eight weeks, because AI systems need to crawl your pages again. With Google it takes three to six months depending on competition. Being recommended for a category question takes longer, because it depends on mentions outside your own website. That is why I recommend six months for ongoing support.

No, and nobody can promise that seriously. No provider controls what an AI system returns. What can be built reliably are the conditions: a website that says clearly what you stand for, verifiable information and mentions in the places these systems rely on. That work can be measured. The recommendation itself cannot be forced.

There is no contractual minimum term. For ongoing support I recommend six months, because this work only shows results over time. If you stop after two or three months, the money spent until then is largely wasted. Projects such as a website optimisation have a fixed scope and a clear end anyway.

Both. I write the copy myself, add structured data, maintain profiles and take care of the technical side. If you have a team in house, you get clear instructions and guidance instead. We decide which form fits you in the first call.

Yes. Calls, documents and reporting can all be in English. Marketing copy I write in German, because that is where my craft is strongest. For English copy I work with people I trust and stay responsible for structure, strategy and AI visibility.

It is worth it for coaches, consultants and small consulting firms with a clear offer who want more of the right enquiries. For single small text corrections I am not the right address, nor for calls that are only about getting expert knowledge for free.

Usually what is missing is confirmation outside your own website. When someone asks for you by name, your own site is enough. For a category question the system has to choose between many providers and leans on other sources: directories, trade media, reviews, forums. Whoever is missing there is rarely recommended.

A good ranking says less and less about whether an AI cites you. In mid 2025, around 76 percent of the sources in Google's AI answers came from the top ten results. For 2026, analyses put that figure between 17 and 38 percent. Ranking and AI recommendation have become two separate measurements.

GEO stands for Generative Engine Optimization. It is the work of being named and recommended in the answers of AI systems such as ChatGPT, Perplexity or Google AI. SEO aims for a place in the list of results, GEO aims for a place in the answer itself, as a source or as a recommendation.

No. SEO remains the foundation that AI visibility builds on, because Google's AI answers draw their sources from the Google index. A fast, clearly structured website with good content is still needed. It is simply no longer enough on its own, because an AI now sits next to the search engine and chooses by its own logic.

By answering a question more clearly and more verifiably than others. AI systems break questions into parts and look for the clearest passage for each one. What helps: short self-contained answers, your own numbers or judgements, visible authorship and a date of last update. A summary of what is written everywhere anyway is rarely quoted.

More than your own website. In one analysis of 175 brands, 99.99 percent of citations pointed to pages the brand does not own. Your website makes sure an AI describes you correctly. Whether it recommends you is decided elsewhere: in directories, trade media, forums and reviews.

Serious providers do not promise guaranteed recommendations, they name sources for their numbers and they show how they themselves appear in AI answers. Ask how success is measured and what happens if results do not come. Anyone working mainly with new abbreviations and urgent warnings is usually selling old services under a new name.