Service · GEO & SEO
Search is changing. More and more people ask an AI directly instead of Google. Anyone optimising only for classic search loses ground exactly where the future is taking shape.
Ongoing support starts at CHF 780 (EUR 850) per month. What is included
38 to 67 %
fewer clicks
That is how far clicks on the classic results drop once Google shows an AI summary. Whoever is named inside the answer wins the more valuable clicks instead.
Range across several analyses
The core
SEO is not dead. A fast, clearly structured website remains a good idea. It is simply no longer enough on its own, because an AI now sits next to the search engine and works by its own logic.
In Google you land on a list and compete for the click. An AI names two or three providers directly in the answer, often without anyone clicking at all. Either you are among those names, or the conversation happens without you.
| SEO | GEO (AI visibility) | |
|---|---|---|
| Goal | A good place in the Google results | A direct recommendation by ChatGPT, Perplexity and others |
| What counts | Keywords, backlinks, loading times, meta information | Clear structure, authorship, quotable statements, structured data |
| How success is measured | Ranking, traffic, click rate | Mention rate and the picture drawn in AI answers |
What you get
What is included
How the support runs
We start with a sober assessment through the free AI visibility check and define clear goals, more qualified enquiries rather than numbers that say nothing.
I set the priorities: where the biggest lever sits for Google and for AI, and in which order we work through it.
Then I keep implementing: technical base, quotable content, local signals and trust signals, adjusted with every update.
Once a month you get a short report, every three months we look at the development together and decide what comes next.
Prices
Ongoing optimisation is work over months. The audit is the entry point, then the actual support begins.
AI visibility audit
CHF 590one-off
or EUR 650
I check your website, your profiles and your mentions across several AI systems. We go through the findings together in a call. If you decide to work with me afterwards, I credit the amount.
The usual path
Ongoing support
from CHF 780per month
or from EUR 850
Care of your website, profiles and directories, new content, measurement across several AI systems and the work on mentions outside your own site. The level depends on scope and frequency.
I recommend six months. That is experience rather than a condition: this work shows results over time. If you stop after two or three months, the money spent until then is wasted. All amounts are final prices. If tools or subscriptions cost extra, I say so beforehand.
Plain words
So that you know before the first call whether we are a fit. A «price on request» would ask you to get in touch before you have any basic information.
In Swiss francs or in euros, whichever is easier for you. The euro amount is shown under the franc amount.
Projects have a fixed scope with a clear end. Ongoing support can be cancelled monthly with 30 days' notice, six months is what I recommend.
Copy, data and access belong to you after completion, with no licence and no tie to me.
Names, figures and confidential material go into no AI tool. Before I enter anything, I check whether it can be traced back to a person or a company.
Yes, if it works for both sides. We agree on that before we start.
Neither in Google nor in an AI can a fixed position be bought, and nobody can guarantee a recommendation. Anyone promising that is not telling the truth.
What I promise is reliable care instead of a flash in the pan. GEO and SEO are continuous work on a foundation that moves with every update, rather than a project with an end date. That is why the advantage goes to those who stay with it.
Who I am not the right person for: single small text corrections, and calls that are only about getting expert knowledge for free.
FAQ
Support starts at CHF 780 (EUR 850) per month and depends on scope and frequency. Before that usually comes the AI visibility audit at CHF 590 (EUR 650), which I credit when we work together. I recommend six months, because this work only shows results over time. All amounts are final prices. I invoice in Swiss francs or in euros.
Yes. Copywriting Kurz takes on the ongoing GEO and SEO work for coaches, consultants and consulting firms in Switzerland, Germany and Austria: continuous optimisation for Google and for AI answers from ChatGPT, Perplexity and Gemini, instead of a one-off campaign. Your visibility stays stable while search and AI keep developing.
SEO aims for good positions in the Google results. GEO, Generative Engine Optimization, makes sure you are recommended directly inside the answers of AI systems such as ChatGPT, Perplexity or Google AI. Both have the same goal, more visibility, but they take different routes. Anyone relying on SEO alone often stays invisible to AI.
No, it complements it. A fast, well structured website serves both. You do not have to throw anything away. I build on what you have and add the signals that AI visibility needs on top.
I look after your website, your Google profiles and selected directories with a clear strategy: regular content work, technical optimisation, building trust signals and watching how your visibility develops.
First we record where you stand today: in Google and in the answers of several AI systems, measured with fixed questions your clients actually ask. From that comes the plan for the coming months. In parallel I start with the points that work fastest, usually on your website and in your Google business profile.
We define clear goals at the start: more qualified enquiries, better visibility in AI chats, stronger Google rankings. I show you how to follow that with real indicators instead of impression counts that say nothing.
Once a month you receive a short report in plain language: what I did, what changed in Google and in AI answers and what comes next. Every three months we look at the development together in a call.
Because the effect arrives with a delay. AI systems pick up new content after a few weeks, classic Google rankings take three to six months depending on competition. After half a year it can be said reliably what the work achieved. The support can still be cancelled monthly.
Then we look into the measurements together and find the reason. Sometimes mentions on other websites are missing, sometimes the market is more crowded than expected. I tell you openly whether an adjustment is worth it or whether your money does more somewhere else.
Yes, the profile is part of the support. I keep details, services and posts in line with your website. That consistency matters to AI systems, because they compare information across several sources. If website and profile contradict each other, your business looks less reliable.
No. The shift of search towards AI answers is measurable. That is why I work on a foundation that carries in Google and in AI, rather than on tricks, however the details develop.
The free check is the simplest first step.