Visitors become relationships

The newsletter is a package at CHF 2'100 (EUR 2'250). It includes setting up your newsletter tool, a privacy-compliant consent flow, sign-up points on your website, a welcome sequence, an editorial line and eight to ten finished issues in your voice. Further issues by agreement. Both amounts are final prices. I invoice in Swiss francs or in euros.

Yes, it is one of my focus areas. Copywriting Kurz writes newsletters and welcome sequences for coaches, consultants and consulting firms across the German-speaking market, from the sign-up through the editorial line to the ongoing writing. All in your voice, privacy-compliant and built for real client relationships.

If your business rests on trust, it almost always pays off. Most people are not ready to enquire on their first visit. A newsletter keeps the connection alive until the right moment comes, without you having to chase anyone.

These are the first automated mails a new contact receives after signing up. They pick the person up and explain what you stand for, then build trust step by step until an enquiry feels natural. Once set up, it runs for every new contact by itself.

Fewer than you think. A small, genuine readership that trusts you is worth more than a large one that barely notices you. What matters is how well those people match your offer, not the number.

Better rarely and well than often and arbitrary. Depending on your audience, one or two considered mails per month often work better than weekly duty. We agree on a rhythm you can actually keep.

Yes, I pay attention to that. Sign-up runs through a traceable consent, usually confirmed with a click. Every mail can be unsubscribed with one click. That keeps you on the safe side, in Switzerland as well as in the EU.

Yes. The package includes eight to ten issues written completely in your voice. You also get an editorial line with topics and structure, so you can carry on yourself later if you want. A mix works too: I write, you add personal observations.

That depends on your setup. I work with the common newsletter tools and connect the sign-up on your website cleanly, including privacy-compliant consent.

The tool runs under your name, so the list and the access belong to you. Many providers are free for small lists or cost a few francs or euros per month. I tell you which costs apply in your case before we start, so there are no surprises.

In most cases yes. Contacts who signed up themselves can be imported directly. With existing clients it is often possible as well, as long as they can unsubscribe at any time. Collected business cards or purchased address lists do not belong in there. We check that together before the import.

The welcome sequence keeps running and greets every new contact automatically. For the regular issues you have two ways: you write on with the editorial line, or I write further issues by agreement. The two can also be combined.