Service · Social media
Social media is not an end in itself. Used well, it strengthens your local visibility and sends additional signals that search engines and AI systems pick up.
Ongoing support starts at CHF 1'100 (EUR 1'200) per month. What is included
The core
What an AI knows about you comes from many sources: your website, review platforms, directories and your social media profiles. The more coherent that picture is, the more confidently an AI can classify and recommend you.
A well kept profile is therefore more than a channel for posts. It is a trust signal. It shows that there is a real person behind your offer who stands for their subject.
What you get
My approach
I align your social media work with your everyday life, not the other way round. It connects to what you are building anyway.
Together we choose the one platform where your audience really is and that suits you. For coaches and consultants that is usually LinkedIn. Better calm and consistent there than a little bit everywhere and properly nowhere.
Posts that show your expertise and feed into your website and your offers at the same time. Instead of starting from zero each time, I turn your existing material into several posts, so a blog article or a client conversation works more than once.
From single formats and a clear line through to finished posts in your voice. I shape the support around your everyday life, so it feels like a tailwind rather than another burden.
What is included
Prices
Social media is ongoing work, so there is no project price here. What it costs depends on the platform and on the frequency.
The usual path
Ongoing support
from CHF 1'100per month
or from EUR 1'200
Six to eight finished posts per month, which I publish after your feedback. Plus the work that few people count: commenting, reacting and networking with people from your audience.
The scope differs by platform, LinkedIn works differently from Instagram or TikTok. The base price covers one channel, usually LinkedIn. If a second is added, the scope grows accordingly. Both amounts are final prices. If tools or subscriptions cost extra, I say so beforehand.
Plain words
So that you know before the first call whether we are a fit. A «price on request» would ask you to get in touch before you have any basic information.
In Swiss francs or in euros, whichever is easier for you. The euro amount is shown under the franc amount.
Projects have a fixed scope with a clear end. Ongoing support can be cancelled monthly with 30 days' notice, six months is what I recommend.
Copy, data and access belong to you after completion, with no licence and no tie to me.
Names, figures and confidential material go into no AI tool. Before I enter anything, I check whether it can be traced back to a person or a company.
Yes, if it works for both sides. We agree on that before we start.
Social media does not replace substance. If your offer and your website are not clear yet, we start there rather than with posts that lead nowhere.
I am also not selling you a posting marathon. The value comes from a calm, consistent presence that fits everything else, rather than from sheer volume. Social media is one building block of your visibility here, not a bottomless pit.
Who I am not the right person for: single small text corrections, and calls that are only about getting expert knowledge for free.
FAQ
Ongoing support starts at CHF 1'100 (EUR 1'200) per month. It includes six to eight finished posts, which I publish after your approval, plus comments, reactions and focused networking with your audience. The scope differs by platform. Both amounts are final prices. I invoice in Swiss francs or in euros.
Yes, with a clear focus. Copywriting Kurz develops focused social media content for coaches, consultants and consulting firms in Switzerland, Germany and Austria that strengthens your visibility and sends signals to Google and AI systems. A few formats with substance that suit you, rather than a daily content firework.
No, that would usually be a mistake. Better one platform where your audience actually is and that you can keep up, than being half present everywhere. I choose it with you deliberately.
An AI prefers to recommend what it has a coherent picture of. Active, consistent profiles with the same name and the same positioning as your website confirm that picture. They show that there is a real, present person behind your offer. Matching signals across several sources are exactly what makes you a reliable choice.
No, regularity matters more than frequency. In the support, six to eight posts appear per month, which is about two per week. That is enough to stay present without your contacts starting to skip past you.
I take on what has an effect: writing posts, publishing after your approval, responding to comments and networking with people from your audience. Personal messages and enquiries you answer yourself, because there it is about you as a person.
From what you already have. A blog post, a client conversation or a recurring question can become several posts. Nothing extra has to be invented, your existing content works more than once.
Yes, in your voice. For that we have a conversation at the start about your topics, your stance and the way you speak. Every post comes to you for approval before it goes live. Over time the drafts need noticeably fewer corrections.
Your own pictures feel more personal, so we use what you have, including simple phone photos. Graphics, quote cards and carousels I create in a matching style. Videos are not a must, though if you feel comfortable on camera I show you how short clips come together without much effort.
Count on about an hour per month. That covers a short conversation about topics and current occasions plus approving the drafts. The rest I take care of, from writing through publishing to comments and networking.
Yes, a single channel is often enough. For coaches and consultants with business clients LinkedIn is usually the most important one, because that is where the decision makers are. The price from CHF 1'100 (EUR 1'200) refers to one channel. If a second is added, the scope grows accordingly.
In the first call we clarify which building blocks really make sense for you.