Service · Website
Your website may already look good. The question that matters is whether it appears when someone asks ChatGPT or Google for a solution like yours.
A project starts at CHF 4'200 (EUR 4'500) and takes four to six weeks. What is included
76 %
end of 2024
17 to 38 %
early 2026
That is how far the overlap has fallen between the top Google results and the sources an AI actually cites. A good Google ranking now says very little about whether an AI recommends you.
Analysis by Ahrefs
The core
Most websites are built for the human eye. An AI reads differently. It breaks your text into units of meaning and checks which one delivers a clear, verifiable answer. Anything it cannot place with confidence is left out.
That is not ill will, the system simply dislikes guessing. So the least ambiguous website wins, rather than the loudest one. Good news for everyone who dislikes shouting.
What you get
My approach
I work on the three levels that together decide whether you are found, understood and recommended.
In the first seconds it has to be clear what you offer, for whom and with what benefit. I sharpen your value proposition and write copy that shows your expertise without exaggerating. That same clarity is what an AI can summarise.
A clean technical base so an AI can classify you: structured data following Schema.org, an unambiguous heading structure, complete meta information and an llms.txt. These signals decide whether an AI recognises you as a quotable source at all.
AI systems prefer what can be verified. So I strengthen your trust signals, known in the field as E-E-A-T: visible authorship, a real about page, references, certificates and an FAQ that answers honestly. Your site becomes a source an AI can lean on.
What is included
How it runs
We start with an honest inventory through the free AI visibility check. That shows in black and white what an AI finds on your site today.
I analyse the results and set priorities: where the biggest lever is and what brings the most with the least effort. You get a clear order of work instead of a long list of faults.
Then I implement, step by step: copy, structure, structured data and trust signals. You stay involved without having to deal with the technical side.
At the end we check together whether AI systems classify your site correctly again. Then we agree what you keep an eye on yourself.
Prices
A website optimisation is a project with a fixed scope. What it costs depends above all on the number of pages we touch.
AI visibility audit
CHF 590one-off
or EUR 650
I check your website, your profiles and your mentions across several AI systems. We go through the findings together in a call. If you decide to work with me afterwards, I credit the amount.
The usual path
Website optimisation
from CHF 4'200up to eight pages
or from EUR 4'500
Core message, structure, structured data, meta information, llms.txt, quotable content, trust signals and internal linking. From the ninth page the price grows with the scope.
Afterwards, if you want
from CHF 780per month
or from EUR 850
Ongoing support keeps the work alive while search and AI keep changing. It is not a must, many clients stay on after the project anyway.
A project usually takes four to six weeks, counted from the moment your feedback comes back quickly. All amounts are final prices. If tools or subscriptions cost extra, I say so beforehand.
Plain words
So that you know before the first call whether we are a fit. A «price on request» would ask you to get in touch before you have any basic information.
In Swiss francs or in euros, whichever is easier for you. The euro amount is shown under the franc amount.
Projects have a fixed scope with a clear end. Ongoing support can be cancelled monthly with 30 days' notice, six months is what I recommend.
Copy, data and access belong to you after completion, with no licence and no tie to me.
Names, figures and confidential material go into no AI tool. Before I enter anything, I check whether it can be traced back to a person or a company.
Yes, if it works for both sides. We agree on that before we start.
I do not promise you a fixed position or a guaranteed AI recommendation overnight. Neither can be bought. Anyone promising that is not telling the truth.
What I do promise is craft. A website that says clearly what you stand for, that a machine can classify cleanly and that proves trust instead of claiming it. That foundation can be built reliably.
Who I am not the right person for: single small text corrections, and calls that are only about getting expert knowledge for free.
FAQ
Complex questions are split into smaller ones in the background. From «who can help me with X in my region» the system builds several small searches: for the topic, for providers, for proof. For each of them it looks for the clearest source. If your site answers none of them clearly, you drop out quietly.
A website optimisation starts at CHF 4'200 (EUR 4'500) for up to eight pages and takes four to six weeks. From the ninth page the price grows with the scope. Before that usually comes the AI visibility audit at CHF 590 (EUR 650), which I credit when we work together. All amounts are final prices. I invoice in Swiss francs or in euros.
Yes, that is exactly what Copywriting Kurz is specialised in. I write and structure website copy for coaches, consultants and consulting firms in Switzerland, Germany and Austria, so that it convinces people and is recognised by AI systems such as ChatGPT as a suitable recommendation, including a clear structure and structured data.
In most cases no. I work with the site you have, whether that is WordPress, Webflow or a website builder. I improve copy, structure and structured data. A rebuild is rarely worth it. If it is, I tell you in the first call and explain why.
Three levels: clarity for people (a sharp value proposition, convincing copy, a calm path to the next step), findability for machines (Schema.org, meta information, a clean heading structure, llms.txt) and the trust signals that AI systems pay attention to (authorship, references, certificates, FAQ).
The project usually takes four to six weeks, provided your feedback comes back quickly. Clearer copy and better guidance work on people from day one. AI systems crawl your site again over time, so changes there usually show after a few weeks.
At the start there is one thorough conversation in which I get to know your offer, your clients and your language. After that I write and you read the drafts. Your main job is to give feedback quickly. Material such as references, certificates or client quotes we collect together in one list.
Two rounds per page are included in the price. In practice that is almost always enough, because we agree on core message and tone before the writing starts. If you want bigger changes afterwards, for example because your offer has shifted, we discuss the extra effort openly beforehand.
With both. A clear structure, clean structured data and real trust signals are the shared foundation of classic search and AI answers. You build one website that works in both worlds.
Gladly. I deliver copy, structure and structured data in a form that can be dropped in directly. If needed I coordinate with them myself. If you have no support, I make the changes myself using your access.
Yes. Persuasive copy is the core of the work. On request I develop the content completely, or I guide you in sharpening your own texts.
No, the support is optional. After the project your website stands on a solid foundation that holds without me. Support pays off if you regularly need new content or want your visibility in Google and in AI answers watched over time.
The free AI visibility check shows you in a few minutes what an AI finds on your site.